Adlab

Adlab

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18 Feb, 2024
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Overview

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Adlab is a free tool for gamers to capture and share the best moments from their Twitch streams. Using advanced AI technology, it automatically processes and highlights the most exciting and memorable moments in real-time. Users can also edit, trim, and add effects to their clips and share them on social media platforms such as Twitter, Instagram, and Discord.

Adlab aims to empower streamers to showcase their skills, creativity, and personalities and to grow their audience and fanbase. It also helps brands and sponsors discover and collaborate with streamers who match their target market and values. Adlab is compatible with various games and genres, such as Fortnite, League of Legends, Valorant, and more.

Adlab is an exceptional platform for gamers who need a one-stop solution for capturing their gameplay sessions in high quality without any hassle. With Adlab, you don’t have to worry about configuring complex settings or buying separate equipment; everything you need is in one place.

Adlab Features

  • Stream, play, and get paid: Adlab connects brands with streamers to empower collaboration in the new creator economy.
  • Automated sponsorship campaigns: Adlab brings creative, engaging ad campaigns to streams across the globe through an easy and reliable solution.
  • Targeted audience reach: Adlab allows brands to reach Gen Z's that are hard to reach through traditional media and streamers to effortlessly monetize their content.
  • Capturelab integration: Adlab works with Capturelab, an AI tool that auto-detects the best highlights from streams and helps streamers grow their audience.

Adlab Pricing

  • Basic Plan: 
  • For streamers: Free
  • For brands: Pay $99 per month 
  • Pro Plan: 
  • For streamers: Pay $9.99 per month
  • For brands: Pay $499 per month
  • Premium Plan: Custom pricing for streamers and brands.

Adlab Usages

  • For brands: Use adlab.gg to reach GenZ audiences that are hard to reach through traditional media by sponsoring streamers who play popular games.
  • For streamers: Use adlab.gg to monetize your content by joining sponsorship campaigns that match your stream and audience preferences.
  • For viewers: Use adlab.gg to discover new and engaging streamers who play your favorite games and participate in creative ad campaigns.

Adlab Competitors

  • Aggregatorly: A platform connecting brands with streamers and influencers across diverse niches. Facilitates campaign creation, management, and monetization opportunities for streamers and influencers.
  • Streamlabs: Streamlabs offers intuitive live streaming tools with features like alerts, overlays, chatbot integration, and donation tracking, enhancing the streaming experience for content creators.
  • StreamElements: For live broadcasts, StreamElements provides programmable overlays, alarms, and widgets. It improves content makers' streaming experience by integrating chatbots, monitoring donations, and providing data.

Adlab Launch and Funding

Adlab was launched in 2023, funded by Y Combinator, and founded by Ondrej Suchy, who is also the CEO.

Adlab Limitations

  • Limited Target Audience: Focused solely on Twitch, the website misses opportunities to engage potential users on other platforms like YouTube, Facebook, or TikTok, limiting its reach and potential for brand collaborations.
  • Market Competition: To outshine rivals like StreamElements and Streamlabs, the website must showcase unique features and innovations, attracting users in search of brand-streamer connection solutions.
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Adlab, a free tool for gamers, uses advanced AI to instantly process and highlight thrilling moments from Twitch streams. Users can edit and share clips on social media, enhancing their content.


Adlab empowers streamers with a hassle-free solution for capturing high-quality gameplay, eliminating complex configurations. It facilitates skill and personality showcase, fostering audience and fanbase growth.

Users can share their edited clips on social media platforms such as Twitter, Instagram, and Discord directly from Adlab.

Adlab helps brands and sponsors discover and collaborate with streamers that align with their target market and values. It facilitates automated sponsorship campaigns, bringing creative and engaging advertisements to a global audience.

Adlab is compatible with various games and genres, including but not limited to Fortnite, League of Legends, Valorant, and more.

Adlab works in conjunction with Capturelab, an AI tool that auto-detects the best highlights from streams. This integration helps streamers grow their audience by showcasing captivating moments.

Yes, Adlab offers a basic plan that is free for streamers.

Brands can use Adlab to reach Gen Z audiences that are challenging to reach through traditional media by sponsoring streamers playing popular games.

Streamers can monetize their content by joining sponsorship campaigns on Adlab that match their stream and audience preferences.

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