Mailerlite

Mailerlite

Freemium
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15 Apr, 2024
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Overview Of Mailerlite

MailerLite is a digital marketing tool designed to help businesses grow their audience faster and drive revenue smarter, backed by 24/7 award-winning support. It offers a range of features including email marketing, automation, website and landing page builders, and signup forms, alongside capabilities for selling digital products and setting up paid newsletter subscriptions. 

The platform aims to simplify email campaigns, track results, and enhance customer engagement through effective, dynamic content creation.

Mailerlite Features

  • Email Marketing: MailerLite empowers businesses to design and send engaging emails, facilitating effective communication and targeted messaging to connect with their audience.
  • Automation: Streamline customer journeys with MailerLite's automation, allowing users to set up email sequences that trigger automatically, optimizing engagement and nurturing relationships effortlessly.
  • Website and Landing Page Builder: Create professional and visually appealing websites and landing pages using MailerLite, providing businesses with a versatile tool to enhance their online presence and capture leads effectively.
  • Signup Forms: Collect valuable subscriber information through custom forms with MailerLite, facilitating audience growth and ensuring businesses have the data needed to personalize their communication strategies.
  • Digital Products and Subscriptions: With MailerLite, businesses can seamlessly sell digital products and manage subscriptions, offering a comprehensive solution for monetizing content and maintaining sustainable revenue streams.

Mailerlite Pricing

This tool provides both free and paid plans to its users.

  • Free Plan
  • Growing Business Plan: Pay $9/monthly
  • Advanced Plan: Pay $18/monthly
  • Enterprise Plan: Customized

Mailerlite Usages

  • Targeted Email Campaigns: Utilize MailerLite to create and send precisely targeted email marketing campaigns, ensuring personalized communication with your audience and maximizing engagement.
  • Automated Customer Engagement: With MailerLite's automation, effortlessly set up sequences for customer engagement and follow-ups, streamlining communication and nurturing relationships through automated, personalized interactions.
  • Website and Landing Page Creation: Enhance your online presence by leveraging MailerLite's website and landing page builder, allowing businesses to create professional and visually appealing digital platforms tailored for effective marketing efforts.
  • Lead Collection: Collect leads efficiently through MailerLite's customized signup forms, providing businesses with a streamlined method to grow their audience and gather essential data for targeted marketing strategies.
  • Digital Product Sales and Subscriptions: Seamlessly sell digital products and manage paid newsletter subscriptions with MailerLite, offering a versatile solution for monetizing content and sustaining revenue streams.

Mailerlite Competitors

  • Mailchimp: Mailchimp is a comprehensive marketing platform offering email marketing, automation, and analytics tools to help businesses grow.
  • HubSpot: HubSpot is an integrated platform offering marketing, sales, customer service, and CRM software to connect data, teams, and customers, fostering business growth.
  • Photo AI: Empowering users to generate photorealistic AI characters from selfies, offering diverse poses, locations, and actions for personalized AI photos and videos.
  • Wepik: Simplify design for your business with Wepik's user-friendly platform, making design tasks effortless and accessible to all.

Mailerlite Launch & Funding

Gediminas Andrijaitis, Ignas Rubežius, and Ilma Nausedaite launched Mailerlite in the year 2010.

Mailerlite Limitations

  • New User Learning Curve: New users may face complexity in fully utilizing MailerLite's features, requiring time to navigate and master the platform's capabilities.
  • Integration Challenges: MailerLite might pose challenges in integrating with non-supported software or platforms, necessitating careful consideration for seamless compatibility with existing systems.
  • Email Deliverability Factors: MailerLite's effectiveness may be influenced by email deliverability issues, impacted by external factors beyond its control, such as recipient email settings or spam filters.
  • Template Customization Limitations: Users may encounter limitations in customizing templates and forms based on their plan levels, potentially restricting full adaptability to specific branding or design preferences.

FAQs Of Mailerlite

MailerLite is a digital marketing tool designed to assist businesses in growing their audience and driving revenue. It offers features such as email marketing, automation, website and landing page builders, signup forms, and capabilities for selling digital products and managing paid newsletter subscriptions.

MailerLite is suitable for businesses of all sizes looking to enhance their digital marketing efforts. It caters to users seeking an intuitive platform for email marketing, automation, website creation, and lead collection, with features tailored to drive audience growth and revenue.

This tool provides both free and paid plans to its users.


  • Free Plan
  • Growing Business Plan: Pay $9/monthly
  • Advanced Plan: Pay $18/monthly
  • Enterprise Plan: Customized

MailerLite works by providing businesses with a user-friendly platform for designing and sending engaging emails, automating customer journeys through sequences, creating professional websites and landing pages, and collecting leads with customizable signup forms. Its integrated features simplify digital marketing efforts, enabling businesses to connect with their audience, drive revenue, and enhance customer engagement effectively.

Signup Forms allow businesses to collect valuable subscriber information efficiently. This facilitates audience growth and ensures businesses have the data needed to personalize their communication strategies.

With MailerLite's automation, businesses can effortlessly set up sequences for customer engagement and follow-ups. This streamlines communication and nurtures relationships through automated, personalized interactions.

MailerLite enables businesses to seamlessly sell digital products and manage subscriptions. This feature offers a comprehensive solution for monetizing content and maintaining sustainable revenue streams.

Review Of Mailerlite

5.0/5
Diksha Chandnani

Diksha Chandnani

5.0
03/05/2024

5.0/5
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