Marketmuse

Marketmuse

Freemium
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18 Feb, 2024
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Overview

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MarketMuse is an AI-powered content planning and optimization software. It assists in creating and improving website content by providing tools for competitive analysis, content planning, keyword research, content brief generation, and content optimization. The platform is designed to streamline content strategy, improve search engine rankings, and enhance content quality. 

MarketMuse automates content audits and offers prescriptive insights for prioritizing content, building content clusters, and identifying gaps in content strategy. It's aimed at content strategists, marketers, and SEO professionals seeking to optimize their online presence and content effectiveness.

Marketmuse Features

  • Competitive Analysis: MarketMuse analyzes competitors' content, revealing opportunities for improvement in your content strategy by identifying gaps and areas where you can outperform competitors.
  • Content Planning: The platform facilitates strategic content planning, ensuring a well-organized and targeted approach to content creation, aligning with business goals and audience needs.
  • Keyword Research: MarketMuse identifies valuable keywords for targeting, assisting in optimizing content for search engines and enhancing discoverability in relevant search queries.
  • Content Brief Generation: Automating the process, MarketMuse generates detailed content briefs, providing a structured foundation for creating high-quality, targeted content aligned with SEO best practices.
  • Content Optimization: MarketMuse offers recommendations to enhance existing content, ensuring continuous improvement and alignment with evolving SEO and audience engagement requirements.
  • Content Audit Automation: Streamlining content audits, MarketMuse automates the process, saving time and resources while maintaining a comprehensive and up-to-date understanding of your content landscape.
  • Prescriptive Insights: The platform provides prescriptive insights, guiding users on content prioritization, clustering related topics, and identifying gaps in their content strategy, aiding in strategic decision-making for content optimization.

Marketmuse Pricing

Marketmuse provides both paid and free plans to its users.

  • Free Plan
  • Standard Plan: Pay $149/month
  • Team Plan: Pay $399/month
  • Premium Plan: Customized

Marketmuse Usages

  • Content Strategy Development: MarketMuse supports the planning and structuring of effective content strategies, empowering users to align their content with business goals and audience needs for maximum impact.
  • SEO Optimization: Enhance website content for improved search engine rankings with MarketMuse's SEO optimization tools, ensuring that content aligns with best practices to increase visibility and online presence.
  • Content Creation: The platform assists in the generation of well-optimized, relevant content by providing insights into keyword targeting, content briefs, and optimization recommendations, facilitating a streamlined content creation process.
  • Content Auditing: Evaluate and improve existing content with MarketMuse's automated content auditing, saving time and resources while maintaining a comprehensive understanding of content performance and areas for enhancement.
  • Keyword Analysis: Identify and target valuable keywords for content creation, enabling users to optimize their content for search engines and attract a more targeted audience.
  • Content Gap Analysis: MarketMuse aids in content gap analysis, helping users discover topics and areas where their content strategy may be lacking, ensuring a more comprehensive and well-rounded approach.
  • Competitive Content Analysis: Compare content with competitors using MarketMuse, identifying opportunities for improvement and strategies to outperform competitors in the ever-evolving digital landscape.

Marketmuse Competitors

  • Copy.AI is an AI-powered platform offering tools for generating marketing copy, content ideas, and creative writing assistance.
  • Writesonic: Writesonic is a versatile platform leveraging Generative AI for content creation, SEO optimization, and AI-powered chatbots, offering comprehensive solutions for various writing and marketing needs.
  • Rytr: An AI writing tool harnessing machine learning to create diverse written content, from blog posts to social media content and product descriptions.
  • Copysmith: We are giving eCommerce content teams a simple, yet powerful AI solution to generate high-quality.

Marketmuse Launch & Funding

Aki Balogh founded Marketmuse in the year 2015.

MarketMuse has raised a total of $9.2M in funding over 12 rounds. Their latest funding was raised on May 19, 2020, from a Debt Financing round.

Marketmuse Limitations

  • Dependence on AI Accuracy: AI suggestions and analysis might not always align perfectly with the nuanced needs of specific content strategies.
  • Flexibility and Creativity: AI-generated content briefs and recommendations might lack the creative flexibility that a human editor can offer.
  • SEO Dynamics: Rapid changes in SEO algorithms and trends could affect the tool's effectiveness.
  • Integration with Existing Workflows: The tool might require adjustments or adaptations in existing content creation and management processes.
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MarketMuse is an AI-powered content planning and optimization software designed to assist in creating, planning, and improving website content. It provides tools for competitive analysis, keyword research, content planning, and optimization.

MarketMuse's Target Audience is:


  • Content Strategists
  • Marketers
  • SEO Professionals
  • Digital Content Creators
  • Website Owners and Managers
  • SEO Consultants
  • Digital Marketing Teams
  • Bloggers and Content Publishers



MarketMuse works by leveraging artificial intelligence to analyze competitors' content, identify gaps and opportunities, and provide prescriptive insights for optimizing content strategy. Through tools for competitive analysis, keyword research, content planning, and optimization recommendations, it streamlines the content creation process, helping content strategists, marketers, and SEO professionals enhance online presence and effectiveness.

Marketmuse provides both paid and free plans to its users.


  • Free Plan
  • Standard Plan: Pay $149/month
  • Team Plan: Pay $399/month
  • Premium Plan: Customized

Prescriptive insights in MarketMuse guide users on content prioritization, clustering related topics, and identifying gaps in their content strategy. This aids in strategic decision-making for content optimization.

MarketMuse analyzes competitors' content, identifying gaps and areas for improvement in your content strategy, and offering insights to help you outperform competitors.

MarketMuse facilitates strategic content planning by providing tools for organizing and targeting content creation. It helps align content with business goals and audience needs.

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